Post by account_disabled on Dec 7, 2023 2:44:30 GMT -4
Putting the product before the customer greatly increases this risk. Experts even advise budding entrepreneurs to “get out of the building” and consult with customers before they start developing a new product or B2B Email List service. Only in this way will they be able to obtain reliable information about what their potential customers actually need.
Hence, concepts such as Customer Development or Lean Startup have emerged. What is more, involving customers early in the startup process has many benefits. Among others, it enables startup owners to create offers that customers are willing to pay for. Many researchers stress that only by gaining this knowledge can entrepreneurs successfully target a product or service that actually solves a real customer problem. How to write a good problem statement? In the context of what we’ve written earlier, it is clear that your business plan should be only developed after identifying the customer’s problem.
How to do it? A business guru, Steve Blank, argues that since only customers know (consciously or not) what they actually want, the best way to find out what to sell them is to obtain their feedback. Otherwise, after months or even years of development, entrepreneurs find out that customers don’t need most of the product features. Before moving on to specific ways to learn about customers’ problems, it is necessary to explain that they may experience various types of them. Thus, the following distinction can be made: Active problem. This is a problem of great urgency. Customers seek a solution to it, but without success.
Hence, concepts such as Customer Development or Lean Startup have emerged. What is more, involving customers early in the startup process has many benefits. Among others, it enables startup owners to create offers that customers are willing to pay for. Many researchers stress that only by gaining this knowledge can entrepreneurs successfully target a product or service that actually solves a real customer problem. How to write a good problem statement? In the context of what we’ve written earlier, it is clear that your business plan should be only developed after identifying the customer’s problem.
How to do it? A business guru, Steve Blank, argues that since only customers know (consciously or not) what they actually want, the best way to find out what to sell them is to obtain their feedback. Otherwise, after months or even years of development, entrepreneurs find out that customers don’t need most of the product features. Before moving on to specific ways to learn about customers’ problems, it is necessary to explain that they may experience various types of them. Thus, the following distinction can be made: Active problem. This is a problem of great urgency. Customers seek a solution to it, but without success.