Post by account_disabled on Dec 4, 2023 4:21:13 GMT -4
69% of French consumers say they are ready to boycott a company that has repeatedly shown a lack of interest in protecting customer data. The level of tolerance decreases with age, with 82% of those over 55 being ready to boycott a company for the same reason (compared to 65% among 18-24 year olds who show greater leniency).
If their personal information was stolen as a result of a security breach, two thirds (67%) would blame the company more than anyone else (including the hacker). 59% would avoid entrusting their personal Buy Bulk SMS Service data to a company known for selling information or misusing it without the consent of those interested and 53% are less likely to purchase products/services from a company known for its poor Data managment. Conversely, 48% are more likely to buy from a company that has demonstrated it takes data protection seriously.
The personalization argument is difficult to convince Although companies hold more customer data than ever before, only about a quarter of respondents (28%) believe it enables brands to offer them products/services that are both better and more personalized. Only one in three (34%) of 18-24 year olds are willing to provide personal information in exchange for a better customer experience or services.
Easier to give your DNA than your banking information… Asked about the types of personal data they wish to preserve, the majority of French people surveyed (81%) cite their financial and banking information , followed by their identity documents (72%), including their passport and driving license. 7 in 10 (71%) care about protecting their security information, like passwords . French consumers attach less importance to protecting their browsing habits (35%), geolocation data (38%) and genetic data (DNA) (39%).
If their personal information was stolen as a result of a security breach, two thirds (67%) would blame the company more than anyone else (including the hacker). 59% would avoid entrusting their personal Buy Bulk SMS Service data to a company known for selling information or misusing it without the consent of those interested and 53% are less likely to purchase products/services from a company known for its poor Data managment. Conversely, 48% are more likely to buy from a company that has demonstrated it takes data protection seriously.
The personalization argument is difficult to convince Although companies hold more customer data than ever before, only about a quarter of respondents (28%) believe it enables brands to offer them products/services that are both better and more personalized. Only one in three (34%) of 18-24 year olds are willing to provide personal information in exchange for a better customer experience or services.
Easier to give your DNA than your banking information… Asked about the types of personal data they wish to preserve, the majority of French people surveyed (81%) cite their financial and banking information , followed by their identity documents (72%), including their passport and driving license. 7 in 10 (71%) care about protecting their security information, like passwords . French consumers attach less importance to protecting their browsing habits (35%), geolocation data (38%) and genetic data (DNA) (39%).