Post by account_disabled on Dec 3, 2023 5:15:11 GMT -4
When we were landing, my wife looked out the window and said, “The ocean!” (Bend is located in Central Oregon, definitely far from the coast.) I chuckled nervously and said, “Nah, that's a big lake!”
I was wrong.
North Bend Oregon is about four hours southwest of Bend, Oregon. Not all evil has a silver lining, but if I had just done some simple research, I would have seen that North Bend was not close to Bend.
The lesson I learned is that if you're trying to reach a Country Email List destination (or make sales), you need a map (or keywords) to chart the course.
You think you know exactly what your customers are looking for, but have you verified it with data?
After all, you are not your ideal customer.
Have you looked at your competitors to discover other keywords that they are optimizing for and you aren't?
When you support your hypotheses with data, you can get there much sooner.
How do You can spend some time doing local keyword research and get some quality information relatively quickly. Or you can go into detail and consider everything you can think of to develop an overall strategy. As I mentioned at the beginning, we will explore topics, not just individual keywords.
Before we get into the details, we need to choose an industry and location. Our example customer will be a plumber located in Phoenix, Arizona. Here are the topics we will cover:
I was wrong.
North Bend Oregon is about four hours southwest of Bend, Oregon. Not all evil has a silver lining, but if I had just done some simple research, I would have seen that North Bend was not close to Bend.
The lesson I learned is that if you're trying to reach a Country Email List destination (or make sales), you need a map (or keywords) to chart the course.
You think you know exactly what your customers are looking for, but have you verified it with data?
After all, you are not your ideal customer.
Have you looked at your competitors to discover other keywords that they are optimizing for and you aren't?
When you support your hypotheses with data, you can get there much sooner.
How do You can spend some time doing local keyword research and get some quality information relatively quickly. Or you can go into detail and consider everything you can think of to develop an overall strategy. As I mentioned at the beginning, we will explore topics, not just individual keywords.
Before we get into the details, we need to choose an industry and location. Our example customer will be a plumber located in Phoenix, Arizona. Here are the topics we will cover: