Post by account_disabled on Oct 7, 2023 5:59:41 GMT -4
Marketers always hope their ads will start a conversation with prospects. Conversation Ads take a direct and literal approach: they are delivered via LinkedIn Messaging as a message from a specific individual, designed to encourage interaction. Think of it as building an interactive journey: You start with an introductory message, with options the recipient can select. Each option furthers the conversation, all the way to conversion.
For a simpler option that uses a Phone Number List single CTA rather than a conversation tree, try Message Ads.
Best Practices:
Send ads from an individual, not a company, for increased open rate, CTR and conversion rate
Keep the copy short, friendly and simple
Use LinkedIn macros to personalize your content automatically
Follow the conversation ads specs for easier approval
“With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half.” – Anne Gebhardt, Senior Marketing Manager, Optimizely
Text Ads
If you’re looking for an easy way to get started with ads on LinkedIn, this is the place to begin. Text ads are easy to create, test and optimize through our self-service PPC platform.
Check out the LinkedIn Text Ads Optimization Guide for in-depth advice.
LinkedIn Events can bring your brand’s community together for an interactive experience in real time. Event Ads make it easier to get the word out about your event, attract the right audience, and measure the impact afterward.
Browse the LinkedIn Events guide to learn more.
Spotlight and Follower Ads (Dynamic Ads)
Looking to expand your brand’s community on LinkedIn, promote new job opportunities, or drive traffic to a website or landing page? Dynamic Ads are the solution. These advertisements greet your audience by name and lead to a single specific objective for maximum measurability.
For a simpler option that uses a Phone Number List single CTA rather than a conversation tree, try Message Ads.
Best Practices:
Send ads from an individual, not a company, for increased open rate, CTR and conversion rate
Keep the copy short, friendly and simple
Use LinkedIn macros to personalize your content automatically
Follow the conversation ads specs for easier approval
“With Conversation Ads, we managed to increase our audience engagement, while cutting our CPC in half.” – Anne Gebhardt, Senior Marketing Manager, Optimizely
Text Ads
If you’re looking for an easy way to get started with ads on LinkedIn, this is the place to begin. Text ads are easy to create, test and optimize through our self-service PPC platform.
Check out the LinkedIn Text Ads Optimization Guide for in-depth advice.
LinkedIn Events can bring your brand’s community together for an interactive experience in real time. Event Ads make it easier to get the word out about your event, attract the right audience, and measure the impact afterward.
Browse the LinkedIn Events guide to learn more.
Spotlight and Follower Ads (Dynamic Ads)
Looking to expand your brand’s community on LinkedIn, promote new job opportunities, or drive traffic to a website or landing page? Dynamic Ads are the solution. These advertisements greet your audience by name and lead to a single specific objective for maximum measurability.