Post by Probably in the next 12 months on Jan 27, 2024 4:25:46 GMT -4
In September 2023, they were at 13.58%. 3 major takeaways from this Knowledge Vault update The July 2023 Knowledge Graph update indicates clearly that Google is doing three things: Accelerating the growth of the Knowledge Vault (starting with Person entities). Restructuring the Knowledge Vault to focus on subtitles that are important for user trust to improve the algorithms’ application of E-E-A-T signals. Beginning the sunsetting of its dependence on Wikipedia and other human-curated sources. What’s next: The next update will be Corporation entities It is almost certain that Google will implement a similar reduction in reliance on Wikipedia for companies.
If you or your clients build your Knowledge Graph/Panel strategy DB to Data based on creating a Wikipedia article, you can confidently change that strategy and start building organically. An organic Knowledge Panel is one that is built without reliance on Wikipedia, spam pseudo-Wikis, partner feeds or Google’s internal Knowledge Graphs (Books, Maps, Scholar, Podcast etc). Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates.
Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that. Of course, Google said spam sites were impacted by the spam update and if you were not spamming and you saw traffic drops, that is probably related to the core update. Here is the timeline for those two updates: The Spam update started on October 4, 2023, and ended on October 10, 2023 The Core update started on October 5, 2023, and ended on October 20, 2023 There overall was a lot of ranking volatility across many verticals in the Google search results over this time frame, like most Google updates.
If you or your clients build your Knowledge Graph/Panel strategy DB to Data based on creating a Wikipedia article, you can confidently change that strategy and start building organically. An organic Knowledge Panel is one that is built without reliance on Wikipedia, spam pseudo-Wikis, partner feeds or Google’s internal Knowledge Graphs (Books, Maps, Scholar, Podcast etc). Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates.
Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that. Of course, Google said spam sites were impacted by the spam update and if you were not spamming and you saw traffic drops, that is probably related to the core update. Here is the timeline for those two updates: The Spam update started on October 4, 2023, and ended on October 10, 2023 The Core update started on October 5, 2023, and ended on October 20, 2023 There overall was a lot of ranking volatility across many verticals in the Google search results over this time frame, like most Google updates.